The Cerrito Theater Soap Opera: Wild at Heart



I haven't been updating this blog as much as I'd like because I've been pretty busy defending my job. The Cerrito Speakeasy Theater, current and hopefully future home of Thrillville, is at risk of being a casualty of the ongoing financial and legal problems between its operators, my old friends Kyle and Catherine Fischer, and the city. Similar circumstances recently sunk the beloved Parkway. As programmer for both, I had as much to do with this stuff as the pizza cook. I was thankfully kept out of that loop. I feel badly for my pals, who brought a lot of joy to this community with this venture, but now that they're moving on, I have to look out for my own family and home.





People I already work for, who along with their partners run a couple of theater chains in the Midwest, are making serious bids for both the Cerrito and the Parkway, with me not only retaining my position as programmer, but expanding it. The staff and basic format would be kept intact as well. I know there are adverse forces also trying to get control of both properties, which would not be good news for Thrillville, and Bay Area cult movie fans in general. Please advocate your support for Thrillville at the Cerrito by contacting the city council and letting them know you want this type of programming to continue, and the best way to ensure this is if Will the Thrill and his people are handed the reins for a smooth transition. This offers the comfort of continuity but also the excitement of new possibilities, broader horizons, and transparency of operations.

It's not all about me and Thrillville - it's about the East Bay movie-going scene as a whole. Beloved local institutions like the Fine Arts and UC Theatre in Berkeley have all been victims of an ever-evolving media market. The Cerrito is a final outpost of outre programming - the cult films, the classics, the independents, even the best family films all have a home here. I plan to continue this tradition, but I'll need your support.

Last night I had the honor of hosting my friend, local literary legend Barry Gifford, for a screening of David Lynch's Wild at Heart (the "X-rated" version though I still can't figure out the difference.) Barry was signing copies of his brand new Sailor and Lula book, The Imagination of the Heart, provided by the fine folks at Pegasus in Berkeley. It was a packed house and another unique evening of edifying entertainment at the Cerrito. I got misty at the thought of losing this. I hope it can continue. Stay tuned.
Will Viharo

WILL "THE THRILL" VIHARO is a freelance writer and the author of several "gonzo pulp" novels including "A Mermaid Drowns in the Midnight Lounge," "Freaks That Carry Your Luggage up to the Room," "Chumpy Walnut," "Lavender Blonde," "Down a Dark Alley," and the “Vic Valentine, Private Eye” series, the first of which, "Love Stories Are Too Violent For Me," has been optioned for a film by Christian Slater, reissued in 2013 by Gutter Books, which also published the new Vic Valentine novel "Hard-boiled Heart" in December, 2015.

Two science fiction novels, "It Came from Hangar 18" and "The Space Needler's Intergalactic Bar Guide," were written in collaboration with Scott Fulks, who added real science to Will's pulp.

Will's own imprint, Thrillville Press, has issued a three volume anthology series featuring all of his standalone novels called "The Thrillville Pulp Fiction Collection," along with another omnibus called "The Vic Valentine Classic Case Files," which include four novels from the 1990s, "Fate Is My Pimp," "Romance Takes a Rain Check," "I Lost My Heart in Hollywood," and "Diary of a Dick," plus a recent short story, "Brain Mistrust."

More recently published books include the Vic Valentine "Mental Case Files" trilogy comprised of "Vic Valentine: International Man of Misery," "Vic Valentine: Lounge Lizard For Hire," and "Vic Valentine: Space Cadet"; the original story collection "Vic Valentine, Private Eye: 14 Vignettes"; the erotic horror noir novella "Things I Do When I'm Awake"; and a collection of erotic horror noir stories, "VIHORROR! Cocktales of Sex and Death."

Additionally Will has had stories included in a variety of anthologies including "Fast Women and Neon Lights: Eighties-Inspired Neon Noir"; "Mixed Up!"; "Long Distance Drunks: A Tribute to Charles Bukowski"; "Deadlines: A Tribute to William Wallace"; "Dark Yonder: Tales and Tabs"; "Knucklehead Noir" and "Weird Winter Wonderland" (both Coffin Hop Press); and "Pop the Clutch: Thrilling Tales of Rockabilly, Monsters, and Hot Rod Horror."

Viharo's unique brand of "gonzo pulp fiction" combines elements of eroticism, noir, fantasy, and horror. For many years he has also been a professional film programmer/impresario and live music booker. He now lives in Seattle, WA with his wife and cats

https://www.thrillville.net
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MAY DAY! The Thrill is Gone (from Speakeasy Theaters)

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LA Tiki Tour May '09